In the last 24 hours social media feeds have been flooded by women taking pictures of themselves without makeup with the aim to raise breast cancer awareness and funds for cancer charities. Many are arguing that by taking the pics and indeed taking part is not raising awareness for the cause in which it seeks to find. People are arguing that a donation is more important.I take the stance that self awareness of how to check yourself is.
What this latest ‘news’ highlights is that social media campaigning and it’s ability to make the headlines reflects our prolific use of Facebook and twitter etc on a national scale and that our lives now are saturated in social interaction through mobile medium and the use of a phone camera.
Why have people felt the need to join in with the ‘campaign’ ? Is it conformity ? Is it a movement by women to define themselves and unite in a cause they feel is close to heart? Was there a media backlash against Movember ?Does growing a moutasche really highlight prostate cancer?
In my opinion i believe that in the majority of cases if one person leads many will follow. Most have the need to belong, to be part of something , to be part of the collective and be accepted. This is the fundamental reason people are taking to using social media in the first place. They want to be part of the collective and feel like they belong in the communities they interact with online.
Above is a picture of me , makeup free taken a couple of weeks ago. Did i participate? No i didn’t with no intention of posting either. If people gain something positive , even if one more person stops breast cancer progressing from the media hype surrounding these ‘selfies’ I’m sure the campaign has worked.
What this media storm has done is reinforce the importance of social media on audience to companies, charities and political campaigners further. I personally look forward to seeing how this impacts on marketing and campaigning in the future.